Prof. Kashish Makkar from the Centre authored an op-ed titled “The Orange Economy: Government Schemes and Taking Cues from South Korea”, published in The Telegraph. The article examines India’s emerging focus on the “orange economy”, referring to value creation through creative sectors such as content, design, gaming, and intellectual property. It reflects on recent policy initiatives aimed at promoting this sector, including investments in content creation infrastructure and skill development. The piece highlights structural challenges that limit the growth of the creative economy, particularly issues of institutional trust and the regulatory environment. It argues that the development of a thriving creative ecosystem requires more than financial investment, emphasising the role of trust, freedom of creation, and supportive policy frameworks. Drawing comparative insights from South Korea’s experience, the article underscores how sustained institutional support and policy coherence contributed to the global success of its creative industries. The op-ed calls for a more holistic approach to nurturing India’s creative economy by aligning policy design with social, institutional, and technological factors.